The New Way To Energize

by Anna Gretz
June 21, 2018

There’s a new energy movement underway, and it’s long overdue.

The majority of our country is still connected to an aging, dirty, vulnerable power grid to power their homes. This used to be our only option. Not anymore. Now, clean, free, reliable solar energy is an economically viable option for virtually every household, as well as the ability to store this solar energy to be used when the sun goes down. This modern way to energize is gaining major momentum worldwide, and it’s not hard to see why.

Let’s walk through the American energy narrative together; we’ll start with the system we’re leaving behind, and show why solar energy and energy storage is the only energy option for modern households.

The old system is vulnerable. What exactly is the old system? A vast, unprotected spiderweb of wires that relies on 1970s era technology. Our current power grid simply wasn’t built to stand up to modern technological threats… or squirrels for that matter. Yes, you heard that right. A New York Times reporter once spent the summer keeping track of animal-related power outages. In two days, he tracked the outages of over 17,000 homes from Oregon to Iowa, all of them caused single-handedly by squirrels! A single squirrel can burn out a circuit breaker, or obliterate hard-to replace equipment, costing millions of dollars a year, and leaving tens of thousands of homes in the dark. Animal-related outages inspired the website Cyber Squirrel 1, a map that tracks the “success” of a secret squirrel black op: taking down the power grid. It sounds funny until you’re staring at a map of thousands of power outages around the country.

But squirrels aren’t the only threat to the antiquated power grid. The lack of security at most power substations leaves it completely vulnerable to ill-willed humans. The lack of protection of the grid as a whole leaves it at the mercy of severe weather literally everywhere in the country. The power grid’s inability to meet the energy demand of our growing nation leaves it prone to frequent blackouts in highly populated areas.

The bulk of Americans are still connected, and dependent, on a weak, failing system for energizing the devices they need the most. This is a recipe for disaster.

The old system is unreliable. Our country’s power grid is unreliable, yet we rely on it a lot. Every day. Caretakers of both the very young and very old rely on energy to keep stable household temperatures, power life-sustaining medical equipment, and keep the appliances that refrigerate and cook nourishing food up and running (which is essential for the preservation of medication.) Even hours without power can result in the loss of extremely valuable resources… and a decline in health.

Millions of self-employed Americans run businesses from a home that relies on grid-connected power to keep cell phones and laptops up and running, and communication consistent. Maybe your devices batteries could keep your business up for a few hours, but eventually, you’re going to have to shut things down. This could mean a loss in information, or even income.

No matter who you are, modern life depends on electricity. Electricity cleans our water, heats and cools our homes, cooks our food, and connects us to the world. It’s a life-essential resource that we shouldn’t have to prepare to go without. Instead of resigning to the reality of power outages and trying to find ways to cope with the inconvenient and sometimes debilitating consequences of grid failure, we can refocus our energy on preventing it.

The old system is dirty. In every modern industry, we have proudly started the shift from dirtier, less-sustainable ways of production and operation into a cleaner, greener way of living and working. The last decade has seen the skyrocketing popularity of the electric car, sustainable building, biodegradable materials, and energy efficient technology. In comparison, the power grid is far, far behind other industries. Households who have embraced other green, sustainable practices still sit connected to the power grid--which stands in stark contrast to the message and goals the rest of their lifestyle is focused upon.

The solar and energy storage sectors are working on closing this gap.

Solar + Storage is resilient. Households equipped with solar panels and energy storage in the form of home batteries will be completely protected from any utility company mishap, whether it be on a large or small scale. Home batteries allow households to power their own essential appliances like refrigerators, water pumps, and heating/cooling devices with stored electricity collected from renewable energy sources like solar panels. The grid may be vulnerable, but the sun? Not so much.

Resilience is toughness. The ability to recover quickly after taking a hit. When it comes to energy, resilience means the capacity of a power source to sustain a disaster, on a large or small scale. Resilience means that you are protected from the unexpected blackouts that result from the increasingly unruly weather. It means you don’t have to worry about losing heat when it’s freezing, or air conditioning when the heat is unbearable. Resilient power is essential and life-sustaining, and key for preparing new homes and businesses for what the future has in store.

Solar power is resilient.

Solar + Storage is elegant. The image of solar power (and solar power owners) has quickly formed into the picture of forward-thinking sophistication. New solar panels are sleek, stylish, and low-profile. Home batteries are striking, chic conversation pieces without the noise generators are known for. Solar and storage are now selling points on modern homes; impressive, attractive, and a sign of embracing the modern way to energize.

Solar + Storage is here. Solar power and energy storage are no longer “the future.” They’re the present.

Due to growing supply, solar-plus-storage systems have dropped so much in price, basically every household can afford one.

Here’s why solar-plus-storage is a no-brainer:

  • Solar + storage acts as an energy security system, seamlessly protects your household from grid failure.

  • Solar + storage automatically keeps your electronics online and operational.

  • Solar + storage only costs about $30 a month, with a 6-year pay-off period.

Solar power and energy storage are quickly becoming mainstream, due to the lowered cost and clear-cut value. What used to be a luxury reserved for the upper-class is now a completely accessible household device.

There’s a new way to energize. If you ask us, it’s the only way to energize.